It’s hard to deny that chatbots are popular, especially when considering consumer-facing technology. Artificial intelligence (AI) advancements have created a new generation of chatbots that are benefiting industries focused on customer service. Chatbots have many benefits, as the option can convert visitor traffic, boost customer communication, and increase sales.
Below is a list of industries that have benefited most from chatbots. We expect even more industries to transition to chatbot options as more advancements in AI tech are made.
Retail
Chatbots are a perfect fit for retail providers as they help with mobile conversion. More stores than ever are selling products and services online, especially as physical locations close. Bots can offer a perfect channel for brand improvement via e-commerce, with sales and retargeting.
AI can be targeted to create personalized marketing based on the individual. It makes it much easier for consumers to find what they like or need instead of having to comb through thousands of products. Bots can also provide customer support, giving consumers access to questions and answers without the need for human interaction.
Gambling
If you are a frequent visitor to online casinos, you already know how bots affect the industry. There are chatbots that pop up to provide random support, as well as details for promotions and incentives. The online casino industry relies on chatbots to help patrons learn how to sign up for a new player account, deposit funds, and play games.
Chatbots make it easy to find information, which helps to retain customers. At online casinos, chatbots are used as a buffer in-between consumers and support. Players speak with the bot first before moving on to the support team if additional help is needed.
Hospitality
The hospitality industry relies on AI more than ever, with chatbots taking over customer service online and via mobile devices. Guests can use smartphones as the go-to communication tool to check in to hotels, access concierge services, book dining reservations, and gain access to local travel information.
Many hotels are testing bots for on-site experiences, redefining the hospitality industry. Virtual concierges are available during a hotel stay and can be used for quick resources. 24/7 service is provided to guests instead of limited time frames.
Banking/Financial
The financial and banking industry readily accepts chatbots as the option that helps boost the business model’s transactional nature. Bots can handle banking transaction needs, helping individuals to transfer money, check account balances, locate a nearby ATM, or view bank account history.
Popular financial institutions such as Bank of America have launched chatbots to take care of regular tasks in a timely manner. Erica, the bot assistant of Bank of America, is utilized daily by consumers to complete a number of tasks and is accepted by consumers as commonplace.
Fashion Industry
Yet another industry benefiting from chatbots is the fashion world. Companies like Victoria’s Secret understand how chatbots can improve customer services and increase overall sales. Collections of fashion items or accessories can be displayed by bots, and the consumer can pick items after answering questions such as budget limits or style.
Customers receive personalized assistance when shopping without having to interact with a real person. It’s a win for the industry and consumers, as the end result works out for both parties.
Conclusion
As AI continues to advance, we should see chatbots added to more industries and benefiting businesses in a major way. Consumers will have quick access to information, making it easy to shop online or access services without delay. Businesses see a better return on investment and consumers feel they are receiving personalized service, which keeps them coming back for more.
