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“Gingers Are Black Now”: Deconstructing a Viral TikTok Trend on Race, Identity, and Online Culture

Introduction TikTok, the home of viral dances, catchy songs, and seemingly endless trends, has once again sparked a heated debate online. This time, it revolves around the “Gingers Are Black Now” trend, a phenomenon that sees individuals with red hair (gingers) altering their appearance, often by dyeing their hair black, and adopting behaviors perceived as … Read more

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