Social media is a volatile and ever changing field. New apps and platforms emerge regularly, each of them having chances to take over the internet. Relatively recently, TikTok has become one of such sensations. Created and launched by ByteDance company as an app for sharing short videos, it has quickly reached incredible popularity and record-setting numbers of downloads on both Google Play and App Store. For instance, in the 2020’s first quarter, the app reached over 2 billion downloads. This fact truly indicates its international recognition, which is enhanced by the app’s 39 integrated languages and availability in 141 countries.
Let’s briefly discuss what’s so special about TikTok and why it causes all the hype.
Why Pay Attention to TikTok?
In the middle of 2020, the number of active TikTok users reached 800 millions. Initially, the app was viewed as attracting mostly Gen Z; however, later, it turned out that there is a significant number of millenials and even people from older generations among its users. While the percentage of Gen Z users is slowly decreasing (from 41% to 35% in January and April 2020, respectively), the amount of people from other age groups using the app grows (from 22% to 27% people between 25 and 34; from 14% to 17% of those between 35 and 44). This statistics demonstrates that the popularity of TikTok across different age groups is gradually increasing, making it a suitable platform to connect with diverse target audiences.
Another significant feature that distinguishes TikTok from other platforms is the volume of users’ engagement with content. On TikTok, the engagement rate exceeds 52%, which is significantly more than most other social media platforms demonstrate. Therefore, regardless of what platform you use as your main resource, TikTok can still help you enhance your interaction with the target audience. Besides, TikTok has a low entry barrier, making it suitable for the widest range of content creators. You require neither high budget nor top-notch equipment to start creating TikTok content. When complemented with the availability of reliable services offering free likes on TikTok, these features make the platform especially attractive.
How to become successful on TikTok?
TikTok offers a suitable platform for individual creators, brands, and marketers. However, the peculiarities of these groups using the app differ. Creators can monetize their content by engaging in brand collaborations. In turn, marketers and entrepreneurs can use TikTok to raise awareness of their products and ensure engagement with clients. Meanwhile, this platform is not suitable for direct advertising and product promotion, so even brands need to demonstrate creativity and originality when crafting their TikTok strategies.
Some people use TikTok for personal entertainment. Others seek to express themselves on the platform as creators, gather a large base of followers, and gain popularity on this social media. There are numerous selections of basic tips for users looking for TikTok fame. Often, they duplicate each other and carry no new information. Here are some essential tips that websites rarely talk about which, however, can significantly benefit a person’s pursue of gaining TikTok fame:
- Be Consistent On All Platforms
Those of you who want to become famous on TikTok are likely to already have considerable presence on other social media platforms. Try to align your images throughout all of your accounts. Be consistent in how you represent yourself to create your solid perception by the target audience.
- Make Your Content Unique
This is the most obvious and, simultaneously, the most important principle you need to follow when creating your TikTok content. Give your audience something that no one else can offer. Don’t replicate the trends and styles, but create them. It could be a key to your success.
- Use New Filters and Songs
TikTok trends often rely on new filters and songs integrated into the app. Keep an eye on both of these items, so that you can get ahead of trends. The sooner you start using instruments and media pieces that are to begin their upward movement in popularity, the higher your chances to get noticed and increase your reach are.
- Experiment!
There is not much to explain about this rule. Just try your best to create some new and original approaches, trends, and tendencies to distinguish yourself from the other TikTok users.
- Don’t miss the opportunity to get free real likes for TikTok.
The idea that getting likes with the help of the outside services is wrong can be justified when applied to other social networks. However, on TikTok, it is an investment rather than a way to please your ego, because the number of likes determines your chance to get a people’s recommendations.
- Engage in Collaborations
Collaborating with other TikTokers, especially those with well-established audiences, can always be helpful. To do it, you need to first identify creators that work in the niches similar to yours and ensure that their styles resonate with yours. Then, try to attract their attention. Although it may not be easy, be persistent. As you manage to reach them, propose a collaboration. If everything goes as planned, you’ll be able to create entertaining content together, which will increase your chances to get noticed by a wider audience.
Bottom line.
This list of tips is far from exhaustive. However, by paying attention to them, you will be able to formulate your TikTok strategy much better. So try to implement them now: use a trendy filter, get 1000 free TikTok likes, find a profile to collaborate with, and so on. Very soon, you will see the results, and we are sure that you will like them.
